The bleary-eyed programmer, who stayed up all night, and in a heroic effort managed to finish a complicated feature, is one of the most enduring myths in the tech world. Being sleep deprived due to too much time spent workign is perceived to be a badge of honor. There is, of course, little evidence to support this myth: More hours worked does not equal more stuff gets done, and more importantly, the quality of the work begins to suffer, leading to more troubles (and probably more all-nighters) down the road. As Maria Konnikova puts it in The Walking Dead, we're putting ourselves into a constant state of jet lag. And David Heinemeier Hansson explains all the reasons why sleep deprivation is not a badge of honor.

Of course, this is not going to stop companies from promoting this myth. Starting with Apple's now pulled Planet Of The Apps ad promoting workaholism and staying away from your family, to

Microsoft rebooting the war on sleep, it just goes to show who really profits from this trend: those who own the companies that employ sleep-deprived, life-wrecking people: Trickle-down workaholism in startups.

So if you're ever tempted to stay up all night because you think you'll be rewarded, don't. You'll only get the health problems, and someone else will be making the money. Instead, learnhow to get better sleep: The Beginner’s Guide to Overcoming Sleep Deprivation.

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