Change for change's sake

Stop me if you know this one: You open your browser, go to your favorite website, and… everything's suddenly different. Yesterday, you knew how to find everything, today, you can't even find the basic things you'd like to do.

This is something that happens to most people on an almost regular basis. A company decides it needs to redesign its offering, proceeds to create something that looks beautiful and is up to whatever is popular in visual design right now, and then, without prior warning, inflicts it upon their users. And are surprised by a backlash of negativity. The thing is, users don't hate change. They hate you. If your fancy new redesign had your users and their work in mind, they would be less angry now. But this is rarely what redesigns are about.

Similarly, changes in functionality often are to the detriment of the user, and only to the benefit of the company. For example, The Algorithm has ruined Facebook. Suddenly, a computer somewhere decides that you no longer matter, and there's nothing you can do about it. Your Facebook experience is no longer about staying up with your friends and family, but staying relevant to the algorithm, so it won't hide you.

On the other hand, personal change can be very desireable, but hard to achieve. The Paradox of Behavior Change explains why it can be so hard to change yourself – your body will actually fight you. And it's not just your body. Your mind resists change too:Why We Struggle with Change.

And finally, Don’t pose the question if the answer can’t change your mind.